CASE STUDY

Oral Care Category Strategy

Background

The client had developed and patented a new oral care technology and wished to explore how best to market this either as a prescription, OTC or functional ingredient in Asia

Objective

  1. Understand the oral hygiene needs of dentists, hygienists, fringe users and highly involved consumers
  2. Synthesise and in a workshop create new product concepts, positionings and RTBs

Outputs


We started by preparing case studies looking at how dentists and hygienists across Asia managed oral care and the specific dental condition our client was focused on. We also interviewed highly engaged dental care consumers.


With our client, including their strategic sales partners, we then conceived product concepts for the technology using our proprietary 4 corners innovation tool.


The final outputs were 20 innovation ideas based upon dentist, hygienist and sales partner insights which the client believed could be brought to market quickly

Return to Category Growth or read more case studies… Ethnic Food Category Growth Strategy | North Asia Category Growth Opportunities

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