Expand into new markets

Robust Insights

We don’t believe in guessing, we use data and insights to unlock where to play. Your time and resources are limited and doing everything is not feasible. We use insights to decide where to focus and maximise the return on your investment.

New Market Entry Strategy

There are many ways to enter a new market from finding a distributor, licensing, partnering with a key trade customer and more. We help you plan and execute the best market entry strategy to fit your business, the category, competitive landscape and your team’s capabilities.

Financials Led

We help you estimate the ’size of prize’ and the key investments required before launching. Do the commercials make sense? We help you get c-Suite sign off.

Execution Excellence

We have spent our entire careers in consumer goods and know that driving growth in pet care is very different from running an ice cream business. We design and embed the right new market entry capabilities in your business with our learning programmes, designed to up skill your export teams. In addition we can source key executives in the markets which are important to you.

Case Studies

We are pleased to share some recent work. Please click to read more..

China New Market Entry

Japan New Market Entry

China New Market Opportunity

New Market Entry Experts

Rupert Sutton

Rupert works in partnership on new market entry strategies in many CPG categories and markets across Asia Pacific and beyond.

Peter Beales

Peter is a seasoned insight professional creating fact based new market entry and category innovation.

Export to Japan Webinar

Department for International Trade Webinar

Export & Expand Insights

“The idea for Export & Expand came from working with SMEs in Singapore and Japan who wanted to enter new global markets. I realised there were many companies with ambitions to go global but lacked insights, tools and the right connections. Hence the book and blog ‘Export and Expand’!” Rupert Sutton

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