Grow categories and brands
Leverage insight led category and brand growth opportunities in existing and new markets. Grow your categories with innovative category strategy that delivers differentiated brands, customer growth and creates the best experience for shoppers at the point of purchase.
Innovation
We help you to translate ideas into products and services to deliver sustainable profit and growth. This means you have a sustainable ideation process for generating new ideas, an innovation process aligned to a clear innovation agenda to support your business and category vision and strategy and a healthy innovation funnel to support your customer’s category growth ambitions.
Growth Opportunity Roadmap
We identify category and brand growth using a powerful process we call our ‘Weben Growth Opportunity Roadmap’. This leverages consumer and shopper insights to identify growth opportunity areas and determine which key growth drivers to prioritise for consumer and shopper brand growth.
Category Vision & Strategy
We help you develop unique category vision and strategies to increase consumer consumption and shopper buying, as well as compelling category selling stories to ensure customer initiatives land faster and better, ahead of the competition. So you can drive increased volume share and profit through a compelling category proposition and growth story that meets your customers’ needs.
Win with Customers
Customers want to work with category teams that have a clear vision for growth. We help you to build strategic alliances with key customers with a collaborative “joint business planning” approach which aligns on strategic objectives, unlocks new opportunities and drives profitable category growth with your customer’s shoppers.
Case Studies
We are pleased to share some recent work. Please click below to read more…
