Expert Team
We will provide you with the best team of experts, wherever you are. Our senior international consumer goods experience gives your business a wealth of ‘hands on’ expertise, with relevant knowledge of leading edge practices. Our access to a global Weben network of experts means we can deliver the right solutions in the right way, every time. Meet our leadership team:
Russell Fitzpatrick
Russell Fitzpatrick is an internationally experienced senior manager and executive coach, experienced in corporate strategy, operating models and organisation design.
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Currently CEO Weben Partners. Prior to this, was Managing Director of Bic UK, with responsibilities extending to Chairmanship of Ireland, Scandinavia and General Manager of Sheaffer Europe. Previously appointed to the Boards of 4 Unilever Plc companies and held a Board position with an international Management Consultancy. Experienced in corporate strategy, operating models and organisation design.
Peter Beales
Peter Beales has over 30 years of experience in sales, marketing and uncovering insights for growth opportunities within the FMCG industry across Asia Pacific.
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Peter Beales has over 30 years of experience in Sales, Marketing and Insights within FMCG industry across Asia Pacific. Currently Partner at Weben Partners, Peter’s previous roles have covered multiple categories, channels and markets including developed, emerging and white space. Peter’s real expertise is in uncovering insights that lead to strategies for sales and marketing opportunities that deliver sustainable growth. He is also an experienced developer and facilitator of a range of Sales, Marketing and Insight capability programs.
Rupert Sutton
Rupert Sutton is an experienced FMCG commercial director with global expertise in new market entry strategy and business expansion, fluent in English, Japanese & French.
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Rupert Sutton is an experienced FMCG Commercial Director with 14 years Asian and 6 years European experience. He has global expertise in strategy development, consumer and trade marketing, CRM, research, and sales category management. He has a strong track record of dedicated leadership, strong communication and presentation skills, excelling in multi-cultural and challenging work environments. Rupert is fluent in Japanese & French. He has extensive experience in assessing diverse and complex markets, generating growth and business expansion demonstrating strong competence and emphasis in building valuable customer relations and applying technology to new product development. Rupert is the author of the book Export and Expand, a practical guide to taking your business global; provides online Export and Expand Learning Courses and publishes a popular Export and Expand Blog.
Global Associates
One of Weben’s strengths is execution, with a strong network of associates who have worked for many years in senior roles at some of the world’s most prestigious consumer products companies and are experts in practical industry best practices and processes for business results. Our associate team has deep knowledge of North America, North Asia, SE Asia and Australasia with strong local networks meaning we fast track implementation.