Actionable insights
Generate and apply compelling actionable insights to develop commercial growth strategies for shoppers and consumers in new and existing markets, categories, channels and customers.
Maximise your business growth
Understanding your consumer, customer and market is crucial for expanding your business in international markets and growing your business in existing markets. Our insights experts collaborate with both global and local companies and utilise a blend of research methodologies including industry databases, qualitative and quantitative studies, sales tracking, trade customer interviews and competitive benchmarking. Let us help you strengthen your strategy with actionable insights!
Target Audience Identification
Pinpoint the ideal consumer and shopper target for your business, ensuring cultural fit and adaptation.
Concept and Product Optimisation
Determine the right concepts and products for your brand and business, along with optimal price points.
Feature Emphasis
Identify which consumer, shopper and trade features & benefits should be highlighted to drive trial and repeat purchase.
Channel Prioritisation
Decide which channels and customers to prioritise, along with the best route to market (RTM) model.
Competitor Differentiation
Strategically and sustainably differentiate from competitors, including brand portfolio management, naming, positioning and effective commercial activation.
Innovation Insights
Uncover new insights from your existing data, eliminating the need for new research to maintain brand presence, loyalty and competitiveness.