Efficient and effective route to market
Get your consumer packed goods categories and brands to shoppers, wherever they are, in the most effective and efficient way. We are experts in profitable expanded growth with our globally proven, pragmatic approach to identifying new volume opportunities and executing with profitable distribution, coverage, channel and point of purchase activation.
Why route to market?
Distribution is hard to build in increasingly fragmented markets, channels and customers and it’s a challenge to grow and defend market share at improved margins in both the traditional and modern trade. We help you to serve channels and customers based on their service requirements, better than competitors, to reach shoppers wherever they may be.
Proven Successful Process
Our unique process can be a full end to end project – or modular, focusing on where to grow, the right route to market approach and/or the right execution and organisational capability. It is proven to create an enabled organisation that is capable of ‘step changing distribution’, delivering 10% – 15% incremental volume growth at 2% – 3% improved margins and that is competitively advantaged in the market.
Vision & Ambition
Strategic alignment on the corporate opportunity
Where to Grow
Shopper mission based universe segmentation, universe numbers, performance assessment and the growth opportunity
How to Grow
Store category channel plans, RTM options, RTM strategy blueprint and selecting the right RTM partners
Keep on Growing
Work streams, implementation, embedding short and long term capability
Case Studies
We are pleased to share some recent work. Please click below to read more…
